Growth & Marketing · 2024
A referral-partner campaign and guide built from raw data.
Data→Campaign
1Partner Guide
ReferralEngine Built
01 / Problem
Lightbeam had partner data but no engine around it — no campaign, no narrative, nothing that turned relationships into a repeatable referral motion.
02 / Build
- 01
Analyzed the raw partner data to find the segments and signals worth building a campaign around.
- 02
Designed a referral-partner campaign structured to activate and reward the right relationships.
- 03
Produced a guide that packages the offer and process so partners know exactly how to participate.
03 / Outcome
A scattered dataset became a structured referral program with the assets to run it — a repeatable motion instead of ad-hoc outreach.
Stack
Data AnalysisCampaign StrategyContent